All of them have different types of projects but there is something in common: they have something interesting to tell and they have known how to use the strength of the media to reach an important audience in quantity and quality. Here is a golden opportunity to make your brand reach an indelible presence in the press!

To appear in the media I tell you about in this article is in the hands of those who want to try it, it is not something that is reserved only for a few. Do you want to be one of them? Would you like your brand to achieve national or even international visibility without having to invest millions in advertising? Well, keep reading and I’ll tell you!

Entrepreneurs Magazine

What is it? What is it?

Emprendedores is one of the media of reference for the entrepreneurial ecosystem, the compass for many people who want to launch their own business or have already done so. For those looking for advice, ideas, motivation or guidelines to guide their steps, the magazine and the online version answer many of their concerns.

Why do you want your brand to appear here?

Thousands and thousands of people are going to see you, many of whom can become potential clients or important strategic allies. To this we must add, in addition, the prestige that will give you to have gone out in this important headline.

How can you achieve this?

Buy the printed magazine and analyze the sections in it to see in which of them your company could enter. Take a good look at the online version of this publication, where many articles with practical advice are published. I’m sure you can bring interesting ideas about your sector to the editors!

In this video interview, the magazine’s own editor-in-chief tells what kind of topics interest them the most and how you can propose it to them in order to achieve success. Take note and put their advice into practice!

The Economist

What is it? What is it?

El Economista is a newspaper and a website specialized in economics, stock exchanges and finance. In addition to having many sections where entrepreneurs like you can enter, they also have a good number of digital magazines specializing in various topics.

Why do you want your brand to appear here?

Because, just like Entrepreneurs, it is a very well-known means of communication and to appear in it will give you a seal of quality. However, what I like most is that it has a score of niche magazines, specializing in areas such as SMEs and entrepreneurs, insurance, franchises, transport, health, consumer … So the options to find a gap in some of them are soaring.

How can you achieve this?

Study the website well and mark the section in which your brand is most likely to appear. Once this is done, analyse what type of content they publish and adapt what you want to tell them to suit what interests them.

Do the same with digital magazines, where you can also find a space in the opinion section to provide your expert view of your sector.

Business Pulse

What is it? What is it?

Pulso Empresarial (Business Pulse) is a radio programme with a theme that is very much aimed at entrepreneurs, businessmen and people with professional concerns from Gestiona Radio, which is broadcast daily and has sections to talk about current affairs and cases of entrepreneurs who have something interesting to tell.

Why do you want your brand to appear here?

Because, although it doesn’t reach the audiences of the most famous radio stations, its strong point is that its audience is very segmented and of high quality.

In addition, it is very well established, has national coverage, has FM dial and uploads its content in podcast format. According to the station itself, it is the fastest growing thematic radio station, with an international focus and a loyal and growing audience.

How can you achieve this?

Listen to the program and point to the section in which they talk about cases of entrepreneurs like yours. To contact them and propose your participation you can write to the ‘Contact’ section of Gestiona Radio or search for them on Twitter and send them a message from there. I recommend the latter to you better because, from my experience, it is faster and more effective.